Sunrun
We’ve thought of switching to solar power many times. Help the environment. Save the planet. But that steep initial investment to purchase the solar panels is discouraging.
Sunrun is proposing an interesting model that may be a solution for those turned off by high upfront costs. Instead of selling you the panel, Sunrun will buy it and install it on your house. You would pay them a lower rate for the electricity those panels provide. This way, you lower your energy bill without a major investment.
I like their clever ad-campaign. Rather than focus on the environmental benefits of solar energy, as we are so accustomed to hear, the ads push one message: solar power makes financial sense. Watch the videos below.